For the Watch
& Jewellery Trade
28 years technical experience inside the industry
- CMJ-Approved Supplier
- Ex Movado Group, London
- Shopify & WordPress Architect
Web design, development and e‑commerce for jewellers, watch brands and trade suppliers.
Websites and ecommerce that
help your business grow
Built properly. Explained clearly.
Delivered directly.
Shopify, WordPress and WooCommerce for other business sectors.
Technical websites, ecommerce, and support you can rely on.
I'm Jamie Elkins, based in Hampshire, UK. I work directly with clients through ELK Design Services and ELK Digital to build and support websites that deliver results technically, commercially, and visually.
Clear advice, practical delivery, and a long-term technical partner you can actually get hold of.
Non-jewellery work includes projects for EnrichK9, GTA Accounting, Complete Commando, Sew Creative, Dale Crampton Roofing, and more across service, retail, and trade sectors.
CMJ-aligned technical delivery for jewellers and watch brands needing deep POS, catalogue, and ecommerce integration.
Custom WordPress, WooCommerce, and Shopify projects with plugins, apps, hosting, and performance-first build quality.
Direct communication, measurable outcomes, and proper technical ownership from start to finish.
Senior technical architect for complex ecommerce and custom digital projects.
Based in Hampshire, UK, I work directly with businesses that need dependable technical execution. With 28 years of delivery experience, I build and optimise platforms that perform commercially, scale cleanly, and remain easy to manage long term.
Jewellery: Trade Integration
I architect Shopify and WordPress environments specifically for high-volume luxury retail. I have a deep technical understanding of synchronising Pursuit and Crystal POS systems with digital storefronts to manage complex catalogues of 5,000+ SKUs with zero data loss.
Digital: Custom Platform Delivery
I deliver WordPress, WooCommerce, and Shopify projects for growth-focused firms, including custom plugins, custom apps, and managed hosting. Work is structured for long-term maintainability, commercial performance, and straightforward handover.
Industry Authority & Alumni
A recognized technical consultant within the Company of Master Jewellers (CMJ). Previous corporate leadership roles include Ecommerce Development Manager at Movado Group (BOSS, Coach, Movado, Olivia Burton, Tommy Hilfiger, MVMT, Concord, Ebel) and UK technical lead at Swico.
Performance, Visibility, and Growth
I combine technical build quality with SEO and GEO optimisation so platforms are discoverable, fast, and commercially useful. Delivery covers architecture, implementation, hosting, and ongoing performance management.